Vendor Spotlights

Introducing ED by Ellen DeGeneres: Why We’re Excited Ellen’s Coming into the Home

Probably best well known for her talk show and as being the voice of Dory in Finding Nemo and Finding Dory, Ellen DeGeneres is now branching out into design.  Ellen recently teamed up with the rug company Loloi to create a line of rugs, pillows, and throws which launched in January 2017 at the large Atlanta and Las Vegas Markets.  While it may seem like a random decision for a comedian to start a line of home products, Ellen has been a lifelong interior decorating enthusiast, and has actually renovated nearly a dozen homes over the past 25 years.  Besides appearing in her own design book Ellen DeGeneres Home, some of her renovations have also appeared in Architectural Digest and Elle Decor.  Since she has such a passion for interior design, Ellen made sure to personally review and approve each product in the collection.  Let’s take a look at some more reasons we’re excited to be carrying Ellen’s line.


It’s Inspired by Ellen’s Style and Personality

Known for her charismatic personality and laid back style Ellen’s line captures that sense of casual sophistication and charm.  Seeing it as an extension of her lifestyle, Ellen strives to ensure that the products in the ED brand reflect this.  With products that are a necessity but playful too, ED strikes the perfect balance.  Simple yet sophisticated, Ellen’s refreshing aesthetic easily translated to rug and pillow design to create the aesthetically pleasing final collection.




High Quality

As someone who has experience renovating houses, you know Ellen isn’t going to release products for the home that are sub-par.  The rugs are mostly hand-crafted by artisans out of wool, cotton, and jute, with only the Trousdale line being power-loomed and made out of viscose.  Many of the rugs are also stain resistant, making them a great option for those with pets, kids, or who just frequently encounter messes.




Something For Everyone

Never one to be accused of being a slacker, this line is huge.  There are seven rug collections, each in multiple colorways, three throw collections (also in multiple colors), and over 60 decorative pillows.  Besides color options, within the rugs and pillows there’s a range of styles, from flat weave to plush.  With so many options to choose from there’s going to be something to match every decor and every color palette.




As longtime fans of Ellen we’re excited to see her branching out into new ventures.  This line is a great start, and we look forward to seeing what else she has in store for us, with new products planned to be added twice a year.  To see all of the current ED by Ellen DeGeneres line, check out the brand page here.